The Business of Behavior: The Behaviorist’s Roadmap to Independent Practice
A structured guide to launching an independent ABA practice

Book + Startup Course Bundle

$29 (shipping included)

Includes the paperback edition and access to the startup companion course (1.5 BACB CEUs).

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If you are interested in establishing an independent ABA practice but are uncertain about the steps involved, The Business of Behavior was written for you. 

The Business of Behavior is a comprehensive roadmap filled with actionable steps to help you establish your independent ABA practice. Think of this as your treatment plan for business success, or as your guide refers to it, your Business Support Plan (BSP). 

Using behavior-analytic principles applied to business development, this workbook walks you through strategies, techniques, tools, and resources to help you:

  • Establish the direction and scope of your independent practice 
  • Pursue viable and ethical sources of income
  • Identify potential barriers and develop plans to overcome them
  • Form sustainable entrepreneurial habits
  • Develop objectives aligned with your personal and professional goals


Designed as a workbook, The Business of Behavior includes 90 mile markers, guided tasks that prompt reflection, planning, and implementation as you move through the process of building an independent practice.


Meet the Author

Charity Steele

M.S., BCBA

Hi, I’m Charity Steele. I’ve been practicing independently since 2010 and have spent much of my career supporting behavior analysts as they explore, launch, and sustain independent practice. I wrote "The Business of Behavior: The Behaviorist's Roadmap to Independent Practice" to provide a clear, structured way to think through the business side of ABA using the same principles we apply to clinical work. My focus has always been on clarity, ethics, and building systems that support long-term, values-aligned practice. When approached intentionally, independent practice can create both professional impact and personal freedom. If you’re considering independent practice, this book is meant to help you do that thoughtfully and strategically.

Hear What Others To Say

“I find myself recommending this book when others ask how I got started so much that I thought, I better review it! This book gave me a clear understanding of all the steps, with explanations, needed to start my own practice. Here I am 10 months later and it’s the best (and scariest) decision I’ve ever made. One of my favorite parts of the book was how Charity always seemed to be rooting me on and encouraging me that I could do it. I also like the explanations, especially about business topics that I had no idea about. I 100% recommend this book to any BCBA’s interested in being their own boss, and leaving the burnout of private equity and micromanagement ABA companies.”

Greg

“It is overwhelming to start a business from scratch. There are so many things to do, and I honestly didn't even know what needed to happen. This book helped me outline a plan and systematically, correctly, and successfully start my business that has now reached it's 1 year birthday. :). Best $25 you can possibly spend. This is everything you need to know to get things up and running.”

North Valley ABA